Case Study
Leather Skin Shop
With Leather Skin Shop, you get a perfectly balanced mix of premium materials, impeccable craftsmanship, reliable customer service, affordability,
Case Study
Leather Skin Shop
With Leather Skin Shop, you get a perfectly balanced mix of premium materials, impeccable craftsmanship, reliable customer service, affordability,
Project Overview
While Leather Skin Shop provided top-quality leatherwear, they needed a website revamp and SEO services for improved online visibility. At Byte Glint, we crafted a strategy to optimize their website with a multidirectional approach. This resulted in improved user experience and search rankings for key pages, including their homepage, category pages, and landing pages showcasing custom leather jackets and motorcycle jackets, ultimately driving increased sales.
Project Overview
While Leather Skin Shop provided top-quality leatherwear, they needed a website revamp and SEO services for improved online visibility. At Byte Glint, we crafted a strategy to optimize their website with a multidirectional approach. This resulted in improved user experience and search rankings for key pages, including their homepage, category pages, and landing pages showcasing custom leather jackets and motorcycle jackets, ultimately driving increased sales.
Objectives
- Increase conversion rates for the landing page.
- Improve the product pages to persuade users to buy.
- Add persuasive content to the main page to increase
conversions.
15 year of building digital products and we are just getting started?
Challenges
Solutions & Implementations
Landing Page Optimization
User Behavior Analysis:
Findings from Microsoft Clarity:- 30% of users did not scroll down the first fold of the custom leather jackets page and left the page.
- Users browsed collections to find the right product after visiting the custom product pages.
30% of users did not scroll down
Changes Implemented
Form Placement:- Moved the form to the top of the custom leather jackets page to make goal completion easier
- Result: User drop rate for the custom leather jackets page reduced from 30% to 18%.
Result 30% to 18%.
Product Listings:
Added optimized product listings in four categories::- Men’s Motorcycle Jackets
- Women Motorcycle Jackets
- Double Rider Jackets
- Cafe Racer Jackets
- Result: Sales from these landing pages increased by 18%.
Added product listings
Content Update
Quality Content for Blogs and Landing Pages:- Added new content and updated previously published content for better SEO and readability
- Result: Impressions increased by 134%, and the average SERP position improved from 22.6 to 18.7.
- Improved content readability increased user retention by 25 seconds.
Better SEO and readability.
30% of users did not scroll down
User Behavior Analysis:
Findings from Microsoft Clarity:- 30% of users did not scroll down the first fold of the custom leather jackets page and left the page.
- Users browsed collections to find the right product after visiting the custom product pages.
Result 30% to 18%.
Changes Implemented
Form Placement:- Moved the form to the top of the custom leather jackets page to make goal completion easier
- Result: User drop rate for the custom leather jackets page reduced from 30% to 18%.
Added product listings
Product Listings:
Added optimized product listings in four categories:- Men’s Motorcycle Jackets
- Women’s Motorcycle Jackets
- Double Rider Jackets
- Cafe Racer Jackets
- Result: Sales from these landing pages increased by 18%.
Better SEO and readability.
Content Update
Quality Content for Blogs and Landing Pages:- Added new content and updated previously published content for better SEO and readability.
- Result: Impressions increased by 134%, and the average SERP position improved from 22.6 to 18.7.
- Improved content readability increased user retention by 25 seconds.
15 year of building digital products and we are just getting started?
Product Page Enhancements
Summary Points and Persuasive Copy:
- Added concise summary points and persuasive copy
to product pages. - Result: Overall orders increased by 95% in 2024 compared to 2023, and the average Order value increased by 9% (from $211.41 to $229.96).
Main Page Improvements
Better User Experience and SEO
- Added products on the homepage, which boosted the conversion rate. Optimization of the main page improved user experience, and increased overall traffic. Added a compelling ‘Why Choose Us’ section to the main page. With a backlink strategy focused on Leather Skin Shop as a brand, we successfully secured backlinks from high-authority websites.
- Result: Conversions increased by 113% in the last 90 days compared to the previous year 2023.
Results
Conclusion
The collaborative effort between Byte Glint and Leather Skin Shop resulted in a highly optimized and user-friendly website. The strategic web design and development changes have substantially increased conversion rates, user engagement, and overall sales.
Client Testimonial
Working with Byte Glint has been a game-changer for us. Their strategic approach to web design and development has significantly improved our website’s performance and boosted our sales. We couldn’t be happier with the results.
